We should not look at new venues for marketing as a cool way to run business because they are the ‘in’ thing to do at this time. There are actually benefits that are not business related. Some people avail of a work from home opportunity because they have no choice. This goes for parents who have to take care of growing children. This also goes for retirees who have more than extra time on their hands.
Imagine the opportunity that working from home has given the handicapped. It may have been mandated that employers cannot refuse work to the handicapped, but we know that this is better said than done. It is close to impossible for the handicapped to work in a high rise office building and employers are not in a position to change the set-up. But he can do his job with just a computer, a fax machine and internet connection in his home.